Creator research and selection
Potential creators identified by product relevance, content quality, audience fit, location, and available audience information.
Creator campaign management
Connecting brands across industries with creators.
We help brands plan and manage creator campaigns, with an initial focus on tools, automotive, and trades. From finding suitable creators to coordinating content and reporting, we keep the campaign organised.
Based in Ontario. Campaign inquiries across Canada and the USA.
Illustrative product-demo concepts, not completed client campaigns.
Starting specialty
Power tools & hand tools
Automotive accessories & car care
Workshop products & equipment
Construction, woodworking & trades
What we do
From product to creator campaign.
We prioritise products a brand can ship to a creator, who can demonstrate them in their own workshop, garage, or usual working environment.
Campaign planning
The goal, content formats, deliverables, key messages, budget, and measures of success — defined together before work begins.
Campaign coordination
Briefs, agreed rates, product-shipping details, content reviews, and publishing schedules, handled in one place.
Reporting and next steps
A summary of delivered content and available results — platform metrics, tracked clicks, and code or link activity where tracking exists.
How it works
Four steps, each agreed with you first.
You review the proposed creators, scope, budget, and approval arrangements before anything proceeds. Product supply and shipping are agreed during planning.
Understand the product
The product, target customer, campaign objective, geography, and available budget.
Choose the creators
Research candidates, review audience and content, confirm availability, and agree scope and costs.
Coordinate the content
Shipping details, the brief, agreed reviews, and a confirmed posting schedule.
Review the campaign
Completed deliverables, available performance information, and what to improve or repeat.
Start with a focused campaign. A first campaign can be one product and one or two creators, with agreed short-form deliverables and a report. The exact scope is agreed after we learn about your product and goals.
Everything is scoped explicitly. Product, shipping, content usage rights, and any additional services are set out in the proposal — nothing is bundled in quietly.
Campaign concepts
What a campaign could look like.
Illustrative campaign concepts showing how different products could fit creator content.
Workshop organisation
- Product
- A socket organiser or tool-storage accessory.
- Creator fit
- Mechanic or workshop creator.
- Content idea
- A practical demonstration of how the product fits an everyday workflow.
- What we would measure
- Views, saves, relevant comments, and tracked product-page clicks.
Practical tool demonstration
- Product
- A cordless work light or suitable hand tool.
- Creator fit
- Tradesperson or equipment-focused creator.
- Content idea
- A specific feature demonstrated during a real task, with a clear explanation of its use.
- What we would measure
- Viewing engagement, product questions, and tracked clicks.
Automotive accessory
- Product
- A car organiser, mount, or car-care accessory.
- Creator fit
- Automotive or detailing creator.
- Content idea
- Installation, setup, or a straightforward demonstration.
- What we would measure
- Views, engagement, and recorded promotional-code activity where supported.
About
Meet Farooq Farooq.
Founder, Farooq & Farooq
Farooq founded Farooq & Farooq to help brands build meaningful partnerships with content creators. Based in Richmond Hill, Ontario, he brings a background in heavy duty equipment work and a practical understanding of tools, machinery, and workshop environments.
That experience shapes his approach to product marketing: understanding how a product is used, what matters to its buyers, and which creators can demonstrate its value credibly.
Through Farooq & Farooq, he helps brands identify suitable creators, develop campaign briefs, and coordinate content from planning through reporting. His approach centres on thoughtful creator selection, clear communication, and organised delivery — with tools, automotive, and trades forming a natural area of focus.
Connecting brands across industries with creators.
Common questions
Practical answers before you get in touch.
What does a campaign cost?
Every proposal shows the management fee and creator costs separately, so you can see where the budget goes. A focused first campaign — one product, one or two creators — is a sensible starting point. Sales can't be guaranteed; what we commit to is agreed deliverables, organised coordination, and clear reporting.
How do you choose creators?
Relevance to the product, audience geography, content quality, posting consistency, and available audience information. Follower count is one consideration among several. You review the shortlist before anyone is contacted.
How long does a campaign take?
It depends on creator availability, shipping, the number of deliverables, and the review rounds agreed. We confirm a realistic schedule with you during planning rather than guessing at the start.
Can we reuse the creator's content?
Often, but it's agreed up front. Organic reposting, use in paid advertising, duration, and other permissions are part of the campaign scope and are reflected in what the creator is paid.
Contact
Get in touch.
Brands: tell us about your product. Creators: introduce your channel.
Tell us about your product.
Share what you sell, who you want to reach, and what you want the campaign to achieve. Farooq will review your inquiry and follow up to discuss fit and possible next steps.
Introduce your channel.
We welcome creators in tools, automotive, construction, woodworking, and related trades who share practical knowledge and create engaging product content. Share your platforms, audience, and areas of expertise so we can assess potential campaign fit.
What we look forRelevant audiences, clear product demonstrations, consistent content, and a credible connection to the products you feature.
A clear scope for every partnershipBefore a campaign begins, we agree on deliverables, compensation, timelines, content approvals, and usage rights.